Handwritten holiday card from a dealership?

"Tom McParland" (tommcparland) 12/15/2014 at 20:20 • Filed to: customer service, cotomer sevis, dealerships

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...now that is how you connect with customers, not stupid spam emails.

titsinmymitts > Tom McParland 12/15/2014 at 20:23

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VW dealer?

4muddyfeet - bare knuckle with an EZ30 > Tom McParland 12/15/2014 at 20:24

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Nice. They even included their number just in case.

Tom McParland > titsinmymitts 12/15/2014 at 20:26

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Yes

As Du Volant > Tom McParland 12/15/2014 at 20:27

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We have a salesman who sends a handwritten holiday card to each and every one of his customers every December. Hundreds of them.

Coincidentally he's also the highest-volume salesman in our 5-dealership auto group.

Tom McParland > As Du Volant 12/15/2014 at 20:29

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I am not surprised...I get tons of shit in my inbox from dealerships. I probably spend 5-10 minutes a day deleting all the garbage communications that come in. So something like this, that actually took some effort is special.

Arch Duke Maxyenko, Shit Talk Extraordinaire > Tom McParland 12/15/2014 at 20:33

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jvirgs drives a Subaru > Arch Duke Maxyenko, Shit Talk Extraordinaire 12/15/2014 at 21:02

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I LOL'd harder than I probably should have.

Zer0 sometimes clicks on things > Tom McParland 12/16/2014 at 10:33

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Look very carefully and see if you can make out pen depressions or other variations in the writing. I got something similar once and on close inspection, it was actually laser printed. If it is the real deal though, that's a hell of a dealership.

Tom McParland > Zer0 sometimes clicks on things 12/16/2014 at 10:38

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It's real

Zer0 sometimes clicks on things > Tom McParland 12/16/2014 at 10:55

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That's awesome. If I was in need of a VW, I would definitely give them my business then.

When I got the printed "hand-written" card, at first I was really impressed, but it just didn't look right. Then I was more annoyed with the deception. I know most people don't have time for something like that, and technically the card was still "personalized" by the dealership in a way, but it still felt disingenuous.

TurtleFace > jvirgs drives a Subaru 12/17/2014 at 19:25

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Not alone.

detailer4u > Tom McParland 12/18/2014 at 10:59

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I do this all year long............It makes a difference.

Meatcoma > Tom McParland 12/18/2014 at 11:03

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When I bought my Camaro, I got a thank you card with a small tin of cookies. The thought does count.